50 three-colour schemes

Three colours is enough for a brand: one ground, one voice, one accent. Seven schemes with hex codes below, ten more after them, and all fifty in the PDF, with the 60, 30, 10 rule for using them with discipline.

Cobalt #2A47D6, Chili #E8412C, Lime #C2EC40.

Suits: studios, food, anything loud. Yes, this one is ours.

Forest #2F5D3A, Tomato #E4572E, Bone #F2EFE6.

Suits: restaurants, farm brands, grocers

Espresso #2A1F1D, Olive #6B6B3A, Candy #F58FD8.

Suits: cocktail bars, fashion, nightlife

Pear #DDF77A, Lavender #9FA4F2, Oxblood #4A0A0F.

Suits: music events, youth brands, zines

Aqua #86DCCB, Cocoa #33201A, Butter #FCEB6A.

Suits: ice cream, cafes, kids

Blush #F7D6CE, Violet #6A35C9, Coral #FF4A45.

Suits: museums, culture, beauty

Fog #D6D8DB, Beet #7A1238, Acid #D4FF1F.

Suits: conferences, tech, studios

• Harbour: #0F2A43, #F2B33D, #F5F1E8. For law, finance, hotels.
• Clay studio: #C96F4A, #2B2B2B, #EFE6DA. For ceramics, interiors.
• Matcha bar: #A8C66C, #1F3B2C, #FFF6E0. For cafes, wellness.
• Pool side: #1FA2C4, #FF6F59, #FFF3D6. For travel, swimwear.
• Night market: #16161D, #FF3D6E, #FFD23F. For street food, events.
• Paper mill: #F3EEE3, #1B1B1B, #D9381E. For publishing, print.
• Orchard: #F4C9C0, #2E5E3E, #D7263D. For skincare, florists.
• Signal: #0B0B0B, #00E08A, #F2F2F2. For fintech, dev tools.
• Sunday roast: #5A2A1B, #E9B872, #F7EFE2. For bakeries, coffee.
• Lagoon: #0E6E6E, #F2E8CF, #F28F3B. For resorts, spas.

The ground covers about 60 percent of any surface, the voice about 30, the accent about 10. Backgrounds and large areas take the ground. Type and structure take the voice. Buttons, highlights and one detail take the accent. Break the ratio on purpose, never by accident.