Work

Films that make people want the product. Sites that earn the first message. Stills that look like a shoot, without one. Client work is named. Concept work is ours, made to show what a brand could be.

Motion graphics

Sales and launch films for our clients, in 3D and motion, written to the voice-over.

Haut sales film

A 40-second 3D sales film for Haut, software for bars and restaurants. Closing time at 1:12 AM, a night that never adds up, then the same night on Haut. Built in Blender with kinetic type, voice-over and sound designed to the frame.

QwikQuote.ai film

A 64-second film for QwikQuote.ai, QCS Tech's refinance quoting tool for US loan officers. One loan officer's story, told with the product on screen, voice-over, music and sound.

Convo AI launch film

A 4K launch film for a conversational AI product, from script to screen in one week. Screened at conferences and summits worldwide.

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Document Management film

A second 4K product film in the same system, turning a six-step workflow into a 74-second story.

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QED Vault marketing film

QED Vault authenticates products and turns every token movement into real-time data, a detailed view of a product's journey. The client sent a script. Picante designed, edited and crafted the film and its audio from scratch. 97 seconds, 4K.

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Motion reels

Short films we cut for the feed, in 16:9: our own reels, and moments from client work.

Studio film

Our own 12-second film: kinetic type, our product films, SaaS work, websites and stills, cut to the music with sound designed to the frame.

We don't make ads

Ten seconds, one word per beat. Every flash is real work: our films, client films and a site we built. The Jimmy's, Misfits and Bangalore Watch Company flashes are self-initiated concepts.

Every missed call

Three moments from the Convo AI launch film for QCSTech: voice, chat and always on.

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One sauce, eight styles

We designed a hot sauce for the studio, then made it in eight looks, from hyper-motion 3D and flat 2D to claymation and pixel art. Same bottle, one continuous turn.

Brief to live in 10 days

Logo, brand system, identity and website for a psychologist who started with nothing, live in ten days.

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Skip the shoot

Three quick line drawings become three of our product films. No studio, no crew, no shoot day. The bottle and watch films are self-initiated concepts.

Sound is half the film

The first five seconds of our studio film three times: sound off, music only, then the full sound design.

Chilli specimen

A botanical specimen study rebuilt around one chilli. The photographs are generated; every word, line and transition is set in code.

You get about 1.7 seconds

People spend about 1.7 seconds with a piece of content in a mobile feed (Facebook IQ, 2016). The three rules we build every product film around.

Product stills Concept

Studio, conceptual and lifestyle stills for Jimmy's Cocktails, Misfits, Minimalist and Bangalore Watch Company. Self-initiated, to show the range a product can have without a shoot.

Misfits can on a split mango and chilli ground

Bangalore Watch Company Peninsula Carbon on black

Three Jimmy's Cocktails bottles levitating on bone

Jimmy's Cocktails margarita bottle, studio shot on cobalt

Jimmy's Cocktails mango chilli bottle in a ring of juice splash on cobalt

Bangalore Watch Company Forty-Seven pocket watch, dial macro

Minimalist niacinamide serum with dropper on dark

A row of Jimmy's Cocktails bottles on a bar counter

Misfits, 8 s loop

Misfits can beside a street-food stall at night

Forty-Seven pocket watch on a stone pedestal

Jimmy's Cocktails bottle frozen inside a block of ice

Bottle above, poured drink below, split on mango and cobalt

Jimmy's Cocktails bottle and a full highball glass on cobalt

Jimmy's Cocktails on a rooftop ledge at dusk

Websites, designed and built

Designed, coded and hosted by Picante. Delivered as live pages, not design files.

honestlyvaibhav.com

Honestly, Vaibhav

A psychologist's practice in Delhi NCR and online. People arrive unsure whether therapy is for them, so the site talks the way he does, plainly, and every section leads to one message. Client work: identity and website by Picante.

Read the case study Visit the site

etherealhealthcare.com

Ethereal Healthcare

Patients decide from another continent, on a phone. So the whole site is built to earn one WhatsApp message. Built for a sister company.

Read the case study Visit the site

Spec films for consumer brands

Seven films, written, generated and directed by Picante. Concept films are self-initiated, not commissioned by the brands shown.

The Picante Studio Good product. No spice. The chili dot lands on a grey product and every world it kicks off is one of our three jobs: a film, a site, a month of content. Read the case study

Bangalore Watch Company The strap is the timeline. A 100-piece limited edition with a recovered-carbon dial. The watch decomposes along its strap into an exploded stack, then slams back together. Read the case study

The Picante Studio Real product. Wild ideas. Flat ideas on a real product: a sticker that rocks the bottle, feet that tilt the cards, a button pressed on real glass. Read the case study

Picante Park Drawn to be lived in. A living blueprint: the section tilts off the page and the tower builds itself floor by floor, the lime rail lighting every terrace. Read the case study

Misfits Small. Big fizz. A prebiotic soda with illustrated cans. We opened on a single droplet and pulled back until the landscape became the can, with the real artwork carried through the whole move. Read the case study

Picante Burger Every layer. On purpose. Smash patties, a flip into the void, a tunnel of ingredients, and gravity building the stack in one counter-orbit. Read the case study

Jimmy's Cocktails Mango first. Then chilli. Colour-coated bottles, one colour per flavour. The floor floods mango, a chilli lands, a red pulse climbs the bottle and the pour hits the glass. Read the case study

Case studies

The brief, the idea and how each one was made. Client work is named. Concepts are self-initiated.

Tell us what you're launching.

Send the brief, the product or just the problem. We reply with an approach and a quote.

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