Resources

Every resource here started as something we needed on a real project: a brief a client could fill in without a call, a checklist we run before a site goes live, a budget sheet so a founder could compare three quotes like for like. They are written for consumer brands in India, mostly food and drink, D2C and jewellery, and for the designers and builders who work with them.

The guides marked with a summary have their full text on the page, so you can read them without giving an email. The PDF versions are laid out for printing and sit behind a short form; we may follow up once if it looks like we can help, and never send a newsletter. Market price ranges quoted in them come from published third-party guides and are not our prices; ours are on the services page.