The monthly content calendar

A month of content is a mix, not a list. Decide the mix first, then fill the weeks. A sample week is filled in.

Five statics, five carousels, five story sets. Roughly a post every other day. Enough to look alive and cover one product properly.

Right for one hero product or a new brand.

Ten of each. A post a day. Enough for launches, offers and always-on content to run side by side.

Right for a range, or a brand running ads.

Fifteen of each. More than one post a day across feed and stories, with variants for ads.

Right for a brand selling on several platforms at once.

A visual system built first: templates, colours, type, layouts. Without it, volume means chaos. With it, each asset takes minutes, not days.

The system is built once and kept.

One list of changes per batch. One new version back. Not forty message threads about forty posts.

This rule protects your time more than ours.

Some months need more carousels, some need more stories. The mix moves inside the same monthly volume.

A carousel is worth about two statics.

How many products, how many platforms, how many offers a month. That number decides the tier, not ambition.

Start lower. Moving up is easy.

• 15 a month: 5 statics, 5 carousels, 5 story sets
• 30 a month: 10 statics, 10 carousels, 10 story sets
• 45 a month: 15 statics, 15 carousels, 15 story sets

• Mon: static, product hero with one benefit
• Tue: carousel, how to use it
• Wed: story set, behind the scenes
• Thu: static, customer words
• Fri: carousel, the range
• Sat: story set, offer or reminder
• Sun: static, brand line

Build the visual system first: templates, colours, type, layouts. Volume without a system is just more mess.