The cutdown map

Twelve assets from one fifteen-second film. Ask for them at the start. Every one is cheaper planned than requested later.

Fifteen seconds, vertical, with sound. The full idea. Everything else on this list is cut from it, so nothing else needs its own budget.

Asset 1.

Hook, product, name. For ads where nobody has asked to watch you.

Asset 2. The hardest working file you will own.

The same film reframed for feeds and for YouTube or a website banner. Planned at the start, this costs little. Asked for later, it costs a lot.

Assets 3 and 4.

Same film, two different first two seconds. You will not guess which hook wins. Let the ad account tell you.

Assets 5 and 6.

Frames pulled from the film: a cover, a listing image, a post. Same light, same look, no extra shoot.

Assets 7, 8 and 9.

A three-second seamless loop for your product page and stories. Motion where people expect a photo.

Asset 10.

The closing frame as a static ad, and a vertical version with space left for a link sticker.

Assets 11 and 12.

• 1. Hero film, 15 seconds, 9:16, with sound
• 2. Six-second cut for ads
• 3. Square version, 1:1
• 4. Wide version, 16:9
• 5. Alternate opening A
• 6. Alternate opening B
• 7. Cover still
• 8. Listing still
• 9. Post still
• 10. Three-second loop for the product page
• 11. End card as a static ad
• 12. Story version with link-sticker space

• Every placement you will run it in
• Where text must stay clear of platform buttons
• Whether you need versions without text, for other languages

One idea, shot or built once, exported twelve ways. If a studio quotes twelve separate jobs, ask why.