Resources / Launch content checklist
The launch content checklist
Seven things a product launch needs before day one, with a four-week countdown. One page. Tick it off.
By Raunak Singh Bhogal. Published 18 September 2026, updated 26 September 2026.
The short version
Most product launches go live missing at least three of these, and find out in launch week. Seven pieces of content, what each one is for, and what to ask a studio or a freelancer for so nothing gets remade later.
A hero film
Ten to fifteen seconds that make someone want the product with the sound off. Everything else in the launch is cut from it.
Ask for: 9:16 master, with and without text.
Listing stills
Clean pack shots on a plain ground for your site, marketplaces and quick commerce. Boring, and the images that actually sell.
Ask for: front, angle, scale shot, in-hand.
Every format
The same film in vertical, square and wide. Remaking an ad because it does not fit a placement is the most common launch-week panic.
Ask for: 9:16, 1:1, 16:9 from day one.
A page that matches
The ad makes a promise. The page they land on has to look like the same brand and say the same thing, or the click is wasted.
Check: same colours, same headline, one button.
Launch week, ready
Teaser, launch, proof, how to buy, reminder. Five posts written and designed before day one, not the night before.
Ask for: captions and covers with the files.
Three hooks
One product, three different opening lines. You will not guess which one works, so let the ads tell you in the first week.
Ask for: same film, three first-two-seconds.
One visual system
Colours, type and layout rules written down once. It is why some launches look like a brand and others look like ten freelancers.
Ask for: a one-page style sheet.
The four-week countdown
- Four weeks out: the hero film in direction, listing stills briefed, the visual system written down.
- Two weeks out: the film in every format, the landing page matching the ad, launch-week posts written.
- One week out: three hook variants live for testing, captions and covers filed with the files, every placement checked on a real phone.
What you get
- The seven pieces of content every launch needs, and what each one is for
- A four-week countdown: what to have ready four weeks, two weeks and one week out
- The formats and sizes to ask for, so nothing gets remade later
Free. PDF.
Tell us what you're launching.
Send the brief, the product or just the problem. We reply with an approach and a quote.