The variant planning sheet

Launch a range from one visual system. Lock the top half once. Fill the bottom half per variant.

One camera angle, one light, one surface. Decide them once. Every variant after that drops into the same world.

This is the decision that saves the most money.

Give every flavour its own ground colour and keep everything else fixed. The colour does the talking before anyone reads the label.

We did this for a cocktail mixer range: one colour per flavour.

Pack position, headline position and logo position never move. Only the pack, the colour and one word change.

If a designer has to think, it is not a system yet.

The same ten-second move for every flavour: the world takes the colour, the pack lands, the name arrives.

Build it once. Swap the pack and the colour.

One page: the colours as hex codes, the type, the layout, the motion. Now anyone can make variant six.

A system lives on paper, not in one person's head.

Produce all variants in one batch. Same session, same files, same review. Five separate jobs cost five times the meetings.

One feedback list for the whole range.

A new variant becomes a one-day job: new pack, new colour, export. No brief, no shoot, no waiting.

That is what a launch should cost you the second time.

• Camera angle and lens look
• Light direction and shadow
• Surface and background treatment
• Pack position, headline position, logo position
• Typefaces, by name
• The motion: one move, in one sentence

• Variant name
• Ground colour, as a hex code
• Accent colour, as a hex code
• One word or line that changes
• Pack artwork file, final
• Formats needed: vertical, square, wide, listing

Could someone who has never met you make variant six from this page alone? If yes, you have a system.