Work / Create and Design / Jimmy's Cocktails
Jimmy's Cocktails
A concept launch film and still library for a cocktail-mixer brand with one colour per flavour.
- Brand
- Jimmy's Cocktails
- Type
- Concept, self-initiated
- Service
- Create and Design
- Made
- One 15-second launch film, 22 stills across studio, conceptual, lifestyle, carousel and ad formats
The business
Jimmy's Cocktails is an Indian ready-to-drink mixer brand with fully colour-coated bottles, one colour per flavour, sold direct and through bars.
The brief we set
A flavour range this colourful deserves a motion system, not a photo. Could one film and one still library serve social, ads and a bar-trade pitch at once?
The idea
Flood by flavour: the world takes the bottle's colour, then the chilli changes it. Mango floods the floor, a chilli lands, a red pulse climbs the bottle, the pour lands in a highball, the lockup lands on cobalt.
Around it, a still library in the same colour-block language: studio bases per flavour, conceptual pieces, lifestyle scenes, a five-slide carousel and an ad pack.
How it was made
Prompt-directed generation from Picante beat sheets and a locked visual system, with the real bottles as references. One re-render to fix type placement, then finished in post.
What it shows
What a month of content for a drinks brand could look like when the film, the stills and the ads come out of one system. It is the base for Picante's Scale demo month.
Frames
Stills pulled straight from the film.
Stills
From the same system as the film. No shoot, the real product as the reference.
Tell us what you're launching.
Send the brief, the product or just the idea. We reply with an approach and a quote.