Resources / The film budget planner
The film budget planner
Market ranges are from published 2026 Indian pricing guides and are for orientation only.
By Raunak Singh Bhogal. Published 18 September 2026, updated 26 September 2026.
The short version
Market ranges are from published 2026 Indian pricing guides and are for orientation only. They are not Picante's prices, and real quotes vary with the brief. Our own approach to quoting is on the product film cost page.
2D motion, 30 and 60 seconds
A basic 30-second motion graphics film in India starts around INR 8,000. A basic 60-second film runs about INR 15,000 to 25,000, and a mid-tier one INR 40,000 to 75,000.
Source: 2026 Indian pricing guides, checked against studio quotes.
3D, per minute
3D product animation is quoted at roughly INR 75,000 to 1.7 lakh a minute, and INR 2 to 4 lakh a minute for photoreal work.
Most product films are 10 to 30 seconds, not a minute.
What moves the price
Length. 2D or 3D. Whether your product has to be modelled from scratch. Custom sound. How many revision rounds.
Ask which of these the quote assumes.
What is usually extra
Voice-over, music licences, stock footage, extra formats and the editable source files. Ask before you sign, not after.
Extra formats are cheap early and costly late.
Rush costs more
Asking for it in under a week usually adds a rush fee. The work is the same, the studio's other clients are not.
Tell the studio the real deadline on day one.
Where it runs
Digital for a year is the normal licence. Television, outdoor and print are usually quoted on top.
Say where it will run. It changes the quote.
Compare like with like
Same length, same formats, same revision rounds, same usage. Otherwise you are comparing three different films.
Send every studio the same one-page brief.
Published market ranges, India
- 2D motion graphics, 30 seconds, basic: from INR 8,000
- 2D motion graphics, 60 seconds, basic: INR 15,000 to 25,000
- 2D motion graphics, 60 seconds, mid-tier: INR 40,000 to 75,000
- 3D product animation, per minute: INR 75,000 to 1.7 lakh
- 3D photoreal, per minute: INR 2 lakh to 4 lakh
Ask every studio
- What length and how many formats does this include?
- How many revision rounds, and what does an extra one cost?
- Is sound design included? Voice-over? Music licence?
- Do you model the product, or do I supply a 3D file?
- What usage is included: digital only, how long, which markets?
- Are source files included?
- What is the rush fee, and from what deadline?
How to compare
Send every studio the same one-page brief. Then compare length, formats, rounds and usage before you compare the price.
What you get
- Published market ranges, India
- Ask every studio
- Your numbers
Free. PDF.
Tell us what you're launching.
Send the brief, the product or just the problem. We reply with an approach and a quote.