Work / Create / No spice
Good product. No spice.
The chili dot lands on a grey product and every world it kicks off is one of our three jobs.
- For
- Picante Studio
- Type
- Studio film
- Style
- 2D vector
- Made
- One 10-second vertical film with sound
The brief
Say what the studio does in ten seconds, to someone scrolling, without a word of agency language.
The idea
A flat vector world and one mechanic: a grey product nobody wants, then the chili dot lands on it, and every hard colour switch after that is one of the three jobs. A film on chili, a site on cobalt, a month of content on lime. The dot is the agent of change; the copy is the pitch.
How it was made
The start frame was generated flat, then a single 10-second generation with foley and a percussion bed. The model gave the character a face and set the lockup on bone inside a chili circle. Both were kept.
Where it runs
Lead film on the website and the first reel of the studio's launch month.
Frames
Stills pulled straight from the film.
Tell us what you're launching.
Send the brief, the product or just the idea. We reply with an approach and a quote.