Work / Create / Real product. Wild ideas.
Real product. Wild ideas.
Flat ideas on a real product: a sticker that rocks the bottle, feet that tilt the cards, a button pressed on real glass.
- For
- Picante Studio
- Type
- Studio film
- Style
- Hybrid 3D and 2D
- Made
- One 9-second vertical film with sound
The brief
Show the studio's range in one frame: real product craft and playful ideas, without splitting them into two films.
The idea
Layer contact as the style. A photoreal bottle, a glass slab and a fan of glossy cards are rendered like a product commercial. A flat vector crew climbs on them, slaps a sticker on the real bottle, presses a button on real glass. Every beat is a flat idea touching a real thing.
How it was made
The start frame was generated as a hybrid still, then a single 10-second generation. The closing lockup rendered in the wrong typeface, so the film was cut to end on the character on the bottle cap, with the last frame held and the audio faded. No re-render spent.
Where it runs
Third film on the website and the third reel of the studio's launch month.
Frames
Stills pulled straight from the film.
Tell us what you're launching.
Send the brief, the product or just the idea. We reply with an approach and a quote.