Work / Create / Picante Burger
Picante Burger
Smash patties, a flip into the void, a tunnel of ingredients, and gravity building the stack in one counter-orbit.
- Brand
- Picante Burger, an invented brand
- Type
- Concept, self-initiated
- Service
- Create
- Made
- Two vertical films with sound: 10 seconds and 15 seconds
- Published
- September 2026
The business
Picante Burger is an invented burger brand in Picante colour-block: cobalt diner tiles, a chili endcard, a lime-and-ink checker.
The brief we set
Food commercials are the hardest brief for generated video, because the food has to stay real and the stack has to stay honest. Could a 10-second film hold both?
The idea
Four movements in one flow: patties sear on cast iron, a flipped patty falls into a chili void, the ingredients form a tunnel the camera flies through, and gravity assembles the burger while the camera counter-orbits, ending on an animated endcard. One rule throughout: the stack only ever grows.
How it was made
A photoreal start frame of the sear and a flat endcard were generated first, then one generation between the two frames from a timestamped shot list with voice-over, music and foley written in. Accepted on the first render.
What it shows
Appetite-grade food film without a kitchen, a food stylist or a shoot day, for restaurants, hospitality groups and food brands.
Second film
The same brand, the opposite approach. One locked camera, one flat cobalt set, and a burger that builds itself in order: bun, lettuce, tomato, patty, cheese, patty, cheese, pickles, bun. Each layer lands on the beat and the stack only ever grows.
The first film shows how far motion can go. This one shows how clean it can be. The closing frame was designed first, with the lockup set in the real brand type, and the film was generated to land on it exactly.
Frames
Stills pulled straight from the film.
Tell us what you're launching.
Send the brief, the product or just the problem. We reply with an approach and a quote.