Work / Create / Picante Burger
Picante Burger
Smash patties, a flip into the void, a tunnel of ingredients, and gravity building the stack in one counter-orbit.
- Brand
- Picante Burger, an invented brand
- Type
- Concept, self-initiated
- Service
- Create
- Made
- One 10-second vertical film with voice-over and sound
The business
Picante Burger is an invented burger brand in Picante colour-block: cobalt diner tiles, a chili endcard, a lime-and-ink checker.
The brief we set
Food commercials are the hardest brief for generated video, because the food has to stay real and the stack has to stay honest. Could a 10-second film hold both?
The idea
Four movements in one flow: patties sear on cast iron, a flipped patty falls into a chili void, the ingredients form a tunnel the camera flies through, and gravity assembles the burger while the camera counter-orbits, ending on an animated endcard. One rule throughout: the stack only ever grows.
How it was made
A photoreal start frame of the sear and a flat endcard were generated first, then one generation between the two frames from a timestamped shot list with voice-over, music and foley written in. Accepted on the first render.
What it shows
Appetite-grade food film without a kitchen, a food stylist or a shoot day, for restaurants, hospitality groups and food brands.
Frames
Stills pulled straight from the film.
Tell us what you're launching.
Send the brief, the product or just the idea. We reply with an approach and a quote.