Services / Monthly content
Monthly content
More content, less bottleneck. For brands that need good creative every week and find making it in-house slow, expensive and uneven. One visual system first, then a steady monthly flow of posts, carousels, stories and ads in every format you run.
- Tiers
- 15, 30 or 45 assets a month
- Cadence
- Batches every 3 to 5 business days
- Term
- Three months minimum, monthly in advance
- Prerequisite
- A social creative system; we build it if you have none
Product stills Concept
Studio, conceptual and lifestyle stills for Jimmy's Cocktails, Misfits, Minimalist and Bangalore Watch Company. Self-initiated, to show the range a product can have without a shoot.
Misfits
Bangalore Watch Company
Jimmy's Cocktails
Jimmy's Cocktails
Jimmy's Cocktails
Bangalore Watch Company
Minimalist
Jimmy's Cocktails
Misfits
Bangalore Watch Company
Misfits
Jimmy's Cocktails
Minimalist
Jimmy's Cocktails
Jimmy's Cocktails
Jimmy's CocktailsWho this is for
D2C, food and drink, jewellery and SaaS brands posting several times a week, with a marketing lead who is already full and no in-house designer. Also brands about to launch who need launch week, proof and reminder content ready before day one.
What you get
Scale 15: five statics, five carousels and five story sets a month. Scale 30: ten of each. Scale 45: fifteen of each. Add four motion posts a month, or an ad creative pack of eight static ad variants and two motion cutdowns. Every asset in the formats you run, delivered in batches with captions ready to schedule.
How it works
A social creative system comes first: templates, type and colour rules, so every post looks like one brand. If you already have one, we start from it. Then a monthly calendar with the mix agreed, batches delivered in 3 to 5 business days, one revision round per asset. Unused assets roll over one month, and the mix can be rebalanced within the same budget: two statics equal one carousel.
Launch offer
The first three retainer clients get launch terms in exchange for a published case study. Ask on the first call.
What is included
The deliverables we quote, and how long each usually takes from an approved direction. Send the brief and the quote comes back the same day, fixed.
| What | Includes | Turnaround |
|---|---|---|
| Scale 15 | 5 statics, 5 carousels, 5 story sets a month, captions included | Batches every 3 to 5 business days |
| Scale 30 | 10 statics, 10 carousels, 10 story sets a month, captions included | Batches every 3 to 5 business days |
| Scale 45 | 15 statics, 15 carousels, 15 story sets a month, captions included | Batches every 3 to 5 business days |
| Motion add-on | Four motion posts a month on any tier | With the monthly batches |
| Ad creative pack | Eight static ad variants and two motion cutdowns | About two weeks |
| Platform adaptations and cutdowns | Every asset in the ratios and lengths each platform wants | With each batch |
| Monthly review | What performed, what to rebalance, in one short call | Once a month |
| Scale 60 and above | Custom mix, second producer | Agreed per brief |
Retainers are billed monthly in advance with a three-month minimum, and include one revision round per asset. A social creative system is the prerequisite if you do not have one; we build it in the first two weeks. Quoted as a fixed monthly fee within a day of the brief.
How a month runs
Short, in writing, and the same every time.
- SystemIf you have a social creative system we start from it. If not, we build one in the first two weeks.
- CalendarThe month's mix is agreed up front: what goes out, when, in which formats.
- BatchesAssets are delivered in batches every 3 to 5 business days, captions included, ready to schedule.
- RefineOne revision round per asset. Feedback in one list.
- ReviewA short monthly review: what performed, what to rebalance next month.
Questions we get
Straight answers, the same ones we give on the first call.
What does monthly content cost?
It depends on the tier, whether a creative system exists, and whether motion or ad packs are added. Every retainer is quoted as a fixed monthly fee within a day of the brief, and runs 15 to 20 percent under the same assets bought one at a time.
Is there a minimum term?
Three months, billed monthly in advance. Unused assets roll over one month.
Do you write the captions?
Yes. Every batch comes with captions and a posting order, ready to schedule in your tool of choice. Posting and community replies stay with you unless agreed otherwise.
Do you need a brand system first?
Yes. A social creative system of six to ten templates with type and colour rules is what keeps a month of content looking like one brand. If you have one we use it; if not we build it in the first two weeks.
Can we change the mix month to month?
Yes, within the same budget. Two statics equal one carousel, and story sets can swap for statics. Tell us before the month's calendar is set.
See it done
Case studies from this service. Client work is named. Concepts are self-initiated.
Tell us what you're launching.
Send the brief, the product or just the problem. We reply with an approach and a quote.